Communications Officer at Digital Green
Company Overview
Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships. We join forces with governments, private agencies and, most importantly, rural communities themselves to co-create digital solutions that are of the community and for the community. When farmers have the tools they need to connect with one another, they’re far more likely to apply what they’ve learned on their farms and in their households–improving their own livelihoods and those of others in their community, in a manner that’s nutrition-sensitive, climate-resilient, and inclusive.
Digital Green is entering an exciting phase of development as it diversifies and scales its activities in Asia and Africa. As part of this expansion, Digital Green is building a small team of exceptional individuals with a passion for finding solutions to pressing development problems, a curiosity about complex issues facing the world’s poor, and a drive to tell our story.
For more information, please visit Digital Green’s website: digitalgreen.org
Job Summary
This position is responsible for managing the social media accounts for Digital Green in India in alignment with the global communication strategy. This position is also responsible for the designing of all communication materials, brochures / leaflets and other collaterals for workshops and for vendor development and management for collaterals and other communications activities.
Responsibilities and Duties
Communications, Media and Branding Initiatives
- Support Head of Fundraising & Communication in preparing annual plan and budgets for Media, Communications and Branding to support Digital Green’s visibility, branding and BD initiatives in India
- Be accountable for successful implementation of Communications, Media and Branding initiatives within the approved budgets
- Regular tracking and assessment of the impact of branding, media and communication initiatives/activities, to identify opportunities for improvement
- Ensure adherence to global communications guidelines and designs, formats, audio-visuals, templates themes, communication and publicity material, etc.
· Social Media Management, Website & Digital Communications
- Manage all relevant social media accounts for Digital Green to effectively reach the target audience
- Upload relevant updates and information on social media handles of Digital Green (Facebook, Twitter LinkedIn, etc.) on a regular basis, to enhance the visibility and reach of Digital Green in India.
- Promptly respond to existing or prospective donors’/partners’ queries posted on these accounts / handles, if any with inputs from the Line Manager and other vertical heads as required
- Regular updation of Digital Green India’s website, with the latest and quality content with approval from Head – Fundraising & Communications in line with the global communications guidelines
- Work closely with the Line Manager To improve the visibility of Digital Green and enhance its brand value and digital presence by applying various techniques, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Online Reputation Management (ORM)
Collateral Design and Development
- Content development for communication and digital products, such as Blogs, Publications, Annual / Monthly Reports, Newsletters, Brochures / Leaflets and Infographics for Digital Green India in collaboration with the vertical heads
- Work closely in development of collaterals to support BD / Fundraising efforts
- To liaise with the vendors for designing, developing and printing of communications materials. In case of brochures, leaflets, banners, etc. for projects, liaise with the respective Regional Accounts, Programs team and the local vendor for printing of these materials
· Vendor Development & Management
- To participate in the selection of vendors for Communications activities in India (such as for designing of communication material, printing of brochures/ leaflets, etc.)
To undertake vendor management to ensure delivery of quality goods and services as per service level agreements
Qualifications and Skills
● Graduate / Post Graduate
● 5 – 7 years of relevant work experience in Marketing Communications, Social Media Management and similar roles
Skills
● Experience working with a diverse team, including across time zones, cultures, English-language ability, and backgrounds
● Willing and able to work in a fast-paced, growth-oriented environment
● Willing to travel occasionally both domestically and internationally
● Flexible attitude towards changing priorities and ability to multi-task
● Sound written and verbal communications skills, coupled with highly developed interpersonal skills
● Extensive knowledge of branding principles and tactics through multimedia
● Knowledge of communication models, PR theories and ability to design, develop and implement both communications and strategic programs
● Extensive experience in social media management and designing of collaterals
Competencies
All Digital Green employees will be expected to demonstrate some degree of proficiency while performing their job duties. The levels for these competencies will be based on the scope and impact of that particular role on the overall organization.
· Innovation and Creativity: Continuously challenges conventional methods/ approaches, seeks out new ideas /approaches/solutions in the fast moving social media space by keeping DG India relevant and visible.
· Collaboration : Works well with people,Successfully works across all verticals and functions to ensure collaboration and timely support for execution of communication responsibilities
· Networking & Relationships : Good relationship with media houses, vendors for designing & printing various communication materials, web-site designers etc., to get the right support at the right moment
· Negotiation Skills: Has good contacts with the service providers, negotiates best solution for the company within timelines and manages their contracts
· Result orientation: Understands the demands of the communication vertical, has an ability to respond to the last minute demands and urgent tasks; timely escalates the issues to the Line Manager for important decisions so that work gets delivered within time, exhibits a problem-solving attitude.
· Quality Assurance : Ensures that all the communication material and reports of the organisation follow global standards and contains updated information at all times.
Application Process
If the above role meets your requirements and you are interested to apply for this position, please send your CV to https://digitalgreen.applytojob.com/apply/JU92V1Pm9d on or before 15th June 2021
